Research and Markets Adds Report: A South Africa Brand Report, a Profile of Bank Customers.

Research and Markets announced the addition of the "South Africa Brand Report: Profile of Bank Customers" report to its offerings.

In a release, Research and Markets noted that report highlights include:

This comprehensive report examines South African customers of financial institutions covering local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people. All Media and Products Survey are conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

-Who are the key players and brands in the market and how are they positioned?

-What are the important consumer and market trends that should be included in your business strategy?

-Who are the users (and non-users) of financial services? (e.g. age, gender, affluence, life-stage, geo-demographics)

-How do you engage with them? (e.g. lifestyle, Internet, sports, music interests)

-What media do you use to communicate to them? (e.g. TV, radio, newspapers, magazines)

It provides a comprehensive profile of bank customers, as well as a detailed segmentation by brand, namely: ABSA; First National Bank; Standard Bank; Nedbank; Postbank; and Capitec Bank.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the entire financial service sector by brand, making it a vital reference report for anyone wanting to understand this market.

Key Topics Covered:

-SA Population Demographic Overview

-Bank Profile

-Profile of Users and Non-Users of Financial Services

-Market and Consumer Trends (2007-2010)

-Demographic Profile (2010)

-Lifestyle

-Media

Companies Mentioned:

-ABSA

-First National Bank

-Standard Bank

-Nedbank

-Postbank

-Capitec Bank

Report information:

http://www.researchandmarkets.com/research/91a9e8/south_africa_brand

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